Search Engine Optimisation to Increase Traffic and Leads for Your Business
With Eugene Tan and The Insurance Collective
2 Days SEO Certification Masterclass
With Eugene Tan and The Insurance Collective
Master the 8 types of SEO
Knowing what Google wants is the key factor in trying to rank in the Organic Search Results. Paying close
attention to build up the 8 Types of SEO is instrumental in getting you permanent multiple Google Page #1
rankings for your Business!
2 Days SEO Master Class (16 Hours)
Day 1
Module 1: Getting to Know, Identification of Learning Objectives
- Individual Understanding of SEO
- Learning Objectives of attending
- Course outline Overview & Expectations.
Module 2: Understanding The Business Climate
- The Pandemic & its effect on Business * Facilitated exercise
- Knowing the Business – The Business Model Canvas * Facilitated exercise
- Market & Competitor Analysis – SOSTAC & SWOT * Facilitated exercise
Module 3: The Increasing Role of Digital Marketing
- The Pandemic & its effect on Digital Marketing; Digital Marketing 101 – Building an Internet Footprint that last.
- What is Omni Channel
Marketing? - Demand Based Vs Interest Based Marketing
- Getting the right Message Across – Secrets to a Good Copywriting
Module 4: What is Search Engine Optimisation
- The Evolution of Search & Emergence of Google.
- A Search Engine Results Page Deconstructed.
- Key Factors of Search Engines Optimisation & Google Core Updates.
- What is The Google Love Google Concept and why is this Important?
Module 5: What You do Before You Start SEO
Research for SEO: Market, Customer, Competitor & Media Research; Understanding Keywords: General Vs Keywords with Commercial Intent; Keywords Lingo for SEO: Short-tail vs Long-tail Keywords; Understanding Google Trends & Google Keyword Planner Tool for SEO.
Module 6: The SEO Planning Process
Considerations to plan for a
good SEO Campaign. The SEO Planning process: the use of Navigation, Category, Tags, URLs. Key elements for website to rank, Domain Names and SEO, Website Load Speed, Mobile Optimisation, SSL, Hosting as well as On Page and Off Page factors.
Day 2
Module 7: Anatomy of a Website & SEO
Components of good website; Information gathering and Tracking; Analytics; Structures; navigations; Category, Tags & URLs; Website SILO & Navigation Planning.
Module 8: Setting up Website 4 Success (Hands On)
Website, Theme, Navigation Planning, WordPress Dashboard, Themes & Plugins, navigation Menu, Google Tag Manager, Google Sitemap, Yoast SEO & Onpage SEO
Module 9: Technical SEO & OnPage SEO
Technical SEO; On Page SEO; Benefits of On Page SEO; Page Content Optimisation Best Practices; Page Meta Description; Image Optimisation Best Practices.
Module 10: Off Page SEO
Definition of Off Page SEO; What is a Link Building Exercise? Press Release & SEO; Building Social Signals; Content Marketing as a Strategy on Social Media for
Organic Shares.
Module 11: Image SEO & Youtube SEO
SEO Your Images in Google Photos; Components of a Youtube Channel; Components of a Youtube Video; Steps & Tools Needed to Rank a Youtube Video.
Module 12: SEO Mindmap 4 Success & Emerging Tech
How does Google Index your site? An SEO Mind-map. How to inform Google your website exists? Sitemaps, Google Search Console; Emerging Technologies & the Road Ahead
Eugene Macarius (The SEO King), was the former Digital Director of Standard Chartered Bank, Retail Banking in Singapore. His prior experiences in the implementation of Customer Relationship Systems and Shopper Loyalty Programmes as well as consulting the lawyers on PDPA implementation for major shopping mall groups in Singapore.
Eugene is also an avid Digital Marketing Strategist as well as a Certified Search Engine Optimization (SEO) Principal Consultant & Coach. Eugene manages 360 Digital Marketing Campaigns for corporations and Small Medium Enterprises (SMEs) to create a Digital Footprint to Attract, Engage and Retain more customers. Eugene is currently a Mentor for Lithan Academy for their Professional Diploma in Digital Marketing Implementation.
Here Is What You Will Learn:
Here Is Why We Like
Increasing team efficiency to increase productivity
How To Tap Into The Infinite Flow Of Increased Team Efficiency
Event Host:
R. KUMARAN
CEO of The Insurance Collective
Kumaran brings over a decade of successful industry experience. His vision is to connect the industry and its key players into a more holistic relationship. Kumaran’s key role is in establishing collaborations, acquisitions and retentions for The Insurance Collective.
JOIN THE “GENERATE ORGANIC TRAFFIC USING SEO WORKSHOP“
Search Engine Optimisation to Increase Traffic and Leads for Your Business25 Slots Available
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