Wati.io

Your policyholders are on WhatsApp.
Your team isn't keeping up.

In Malaysia, Singapore and Saudi Arabia, WhatsApp isn’t just a messaging app — it’s where your customers expect to be served. Renewal reminders, claims updates, policy enquiries, new lead follow-ups — they all come through on WhatsApp, at volume, at all hours.

Most insurance teams are still handling this manually. One conversation at a time. Three hours to reply. Leads going cold while agents are in other chats.

The channel is right. The infrastructure isn’t.

Slow response doesn't just frustrate policyholders.
It loses them.

Whoever responds fastest has the best chance to close — Vincent Tong, Co-founder, Printcious (after reducing response time from 3 hours to 3 seconds using Wati)

Insurance customers who don't get a timely response on their preferred channel don't wait — they switch

Manual WhatsApp management doesn't scale past a handful of agents and every new hire adds cost without fixing the underlying problem

The longer your team manages WhatsApp manually, the wider the gap between what your customers expect and what they get.

Wati turns WhatsApp into a fully managed customer engagement channel — for your entire insurance operation.

Wati is the #1 AI-powered customer engagement platform built on WhatsApp Business API — turning policyholder conversations into automated, measurable, revenue-driving workflows across marketing, sales and support.

For insurers and insurance professionals across APAC and MENA, Wati handles:

Policy renewals and lead follow-up:
Automated WhatsApp campaigns send personalised renewal reminders, upsell messages and follow-up sequences — at scale, with the feel of a one-to-one message.
Claims and service enquiries:
Wati AI resolves up to 80% of FAQ-level queries instantly — freeing your human agents for complex, high-value conversations. Escalation rules route the rest to the right person automatically.
Agent and advisor communication:
A unified Team Inbox puts every WhatsApp conversation — across all agents — into one managed workspace. Assign, tag, track and reply without anything slipping through.
Lead qualification and pipeline:
AI agents qualify inbound leads on WhatsApp before a human agent is involved — collecting intent, product interest and contact details automatically. Your team picks up where the AI hands off.

16,000+ businesses trust Wati across 190+ countries

10 billion messages processed

99.9% historical uptime

4.6 / 5 on G2 — 450+ reviews

4.6 / 5 on Capterra — 200+ reviews

G2 Leader, Asia Pacific — 2026

Official Meta Business Partner · Official Google Partner

GDPR Compliant ·
ISO 27001 Certified

Proven outcomes across use cases:

Marketing campaigns
· 4× lower customer acquisition cost · 3× more ROI · 85% higher response rate

Sales
· 30% shorter sales cycle · 3× faster responses · 20% revenue growth

Customer support
· 40% less workload · 80% of FAQs resolved by AI · 40% faster resolutions