Consultancy

The right strategy. The right market. The right people.

Breaking into APAC and MENA insurance isn’t just a distribution problem.
It’s a positioning problem. A visibility problem. A “we don’t know what we don’t know” problem.

The Insurance Collective’s consultancy is built for that, combining deep ecosystem knowledge with hands-on
marketing strategy to get you seen, positioned, and moving.

What it is

A bespoke advisory and marketing strategy engagement, tailored to your expansion challenge,
your audience and your market. Not a template. Not a standard package.
A working partnership built around clear deliverables and measurable outputs.

Two tracks. One team.

TRACK 1

ECOSYSTEM ADVISORY

For InsureTechs, insurers and associations
navigating APAC and MENA.

Market entry strategy
Regulatory landscape, partner mapping, market prioritisation across Malaysia, Singapore and Saudi Arabia
Stakeholder navigation
Who to approach, how to position, what decision-makers in this region need to see first
Narrative development
Reframing your solution for APAC and MENA audiences, not just your home market
Ecosystem activation
Leveraging TIC's network of insurers, associations and investors on your behalf
Structured outputs
Every engagement is scoped with defined deliverables, not open-ended retainers

TRACK 2

MARKETING STRATEGY

For InsureTechs and insurers ready to build a
credible, conversion-ready presence in the region.

Brand positioning
How to communicate your solution clearly to APAC and MENA insurance audiences
Digital presence audit
Website, SEO, content and channel assessment against regional benchmarks
Content strategy
Editorial direction, topic mapping and publishing cadence built around your target audience
SEO and GEO strategy
Organic search and AI-answer-engine optimisation for regional discoverability
Channel strategy
LinkedIn, EDM, content marketing and partnership channels prioritised by audience fit

When Consultancy is the Right Call

If you’re asking any of these questions — this is the conversation to have.

“We’re ready to enter Malaysia but don’t know where to start with the regulator or the right partners.”

“We’ve been in market 18 months and the right conversations still aren’t happening.”

“Our product is strong but our positioning isn’t landing with APAC audiences.”

“We want to be discoverable when insurers search for solutions like ours.”

Who this is for

HOW IT WORKS

1..

Scoping call
We understands your challenge, market and goals

2..

Engagement brief
Scope, deliverables and timeline agreed upfront

3..

Strategy delivery
Outputs built collaboratively with your team

4..

Activation support
We stay involved through execution, not just handoff